Social Media & Marketing Executive

About the job

Social Media & Marketing Executive Company: VirTutor Online Location: Osu, Accra, Ghana Employment Type: Full-time Work Arrangement: Hybrid — 2 office days per week Working Hours: 8:30 AM – 3:30 PM Company Profile VirTutor Online provides flexible online learning and tutoring solutions designed to connect students with quality educational support. We focus on helping learners achieve their academic and personal development goals through accessible and engaging learning experiences. Our key areas of focus include football and sports academics, international school families, and local language learners. We are looking for a creative, organized, and results-driven Social Media & Marketing Executive to strengthen our digital presence, generate student leads, create engaging content, and support the growth of our online learning community. This role offers a supportive learning environment, including one-on-one mentorship and structured training during the first two months. Job Summary The Social Media & Marketing Executive will manage and grow VirTutor Online’s social media presence while supporting student lead generation and digital marketing activities. You will create engaging content, interact with online audiences, support paid advertising campaigns, monitor campaign performance, and identify opportunities to attract new students and families. The successful candidate will combine creativity with practical marketing skills and use digital channels to increase awareness, engagement, enquiries, and student enrolments. Key Responsibilities Social Media Management Manage VirTutor Online’s social media platforms and maintain an active, professional online presence. Develop and publish engaging content that reflects the company’s educational services and target audiences. Create content focused on football and sports academics, international school families, local language learning, and other relevant educational topics. Develop social media calendars and maintain consistent publishing schedules. Engage with followers, respond to enquiries, and encourage meaningful online conversations. Monitor social media trends and identify opportunities to increase audience engagement. Maintain a consistent brand voice and visual identity across digital platforms. Content Creation Develop creative posts, captions, short-form videos, graphics, stories, and other digital content. Create educational and promotional content that attracts prospective students and parents. Adapt content for different social media platforms and audience segments. Use basic video-editing tools to produce engaging short-form content. Collaborate with tutors and other team members to develop useful and relevant educational content. Plan content around campaigns, programmes, events, student interests, and seasonal opportunities. Student Lead Generation Develop digital campaigns that generate enquiries and prospective student leads. Identify and engage potential students, parents, international school families, and other relevant audiences. Convert social media engagement into qualified enquiries and leads. Monitor lead sources and maintain accurate records of marketing-generated enquiries. Follow up on digital leads through approved communication channels. Work with the relevant team members to support the conversion of qualified leads into students. Paid Digital Advertising Assist in planning, creating, launching, and monitoring paid digital advertising campaigns. Support campaigns across appropriate platforms based on target audiences and business objectives. Test different content, audiences, messaging, and campaign approaches. Monitor advertising performance and identify opportunities for improvement. Track key metrics such as reach, engagement, clicks, enquiries, cost per lead, and conversions. Prepare basic campaign performance reports for management review. Apply insights from campaign results to improve future advertising activities. Marketing and Brand Support Support the development and execution of digital marketing campaigns. Assist with promotional activities for VirTutor Online’s programmes and services. Research competitor activities, audience interests, and emerging digital marketing trends. Identify new opportunities to increase brand awareness and student acquisition. Ensure all marketing content accurately represents VirTutor Online and its services. Support other marketing initiatives as assigned by management. Reporting and Organization Maintain an organized content calendar and marketing activity schedule. Track social media growth, engagement, leads, and campaign performance. Prepare regular updates on marketing activities and results. Maintain organized digital files for marketing content, campaign materials, and reports. Manage multiple content and campaign deadlines effectively. Educational Requirements Bachelor’s degree or diploma in Marketing, Communications, Digital Marketing, Public Relations, Business Administration, Media, Journalism, or a related field. Relevant professional training or certification in digital marketing or social media management will be an advantage. Demonstrated practical social media or digital marketing experience may also be considered. Experience and Technical Skills Previous experience in social media management, digital marketing, content creation, or a related role is an advantage. Good understanding of major social media platforms and audience engagement. Basic experience with paid digital advertising platforms. Basic video-editing skills. Ability to create engaging written and visual content. Familiarity with social media analytics and basic marketing performance metrics. Basic knowledge of content scheduling and digital marketing tools. Strong understanding of online audience behaviour and engagement. Interest in education, sports, football, or youth-focused digital content will be an advantage. Key Competencies Creativity Develop fresh, engaging, and audience-focused content that captures attention and encourages interaction. Digital Awareness Stay informed about social media trends, digital advertising practices, and emerging content formats. Communication Communicate clearly and professionally with students, parents, colleagues, tutors, and online audiences. Organization Manage content calendars, campaigns, deadlines, leads, and marketing activities efficiently. Adaptability Learn quickly, respond to changing digital trends, and adjust marketing approaches based on performance. Results Orientation Focus marketing activities on measurable outcomes such as engagement, qualified leads, enquiries, and student enrolments. Analytical Thinking Review campaign and social media data and use insights to improve future activities. Teamwork Collaborate effectively with tutors, management, and other team members. Mentorship and Training VirTutor Online will provide one-on-one mentorship and structured training during the first two months. The training will help the successful candidate understand: VirTutor Online’s services and target audiences. The company’s brand and communication style. Social media strategy and content planning. Student lead-generation processes. Paid digital advertising activities. Marketing reporting and performance tracking. Internal workflows and communication processes. How to Apply Apply online by clicking on the application button. Application Deadline: 29 October 2026