Digital Growth & Engagement Lead

About the job

Digital Growth & Engagement Lead Company: ENF Technologies Location: Accra, Ghana Employment Type: Full-Time Company Profile ENF Technologies is a technology-driven company focused on delivering innovative digital solutions that create meaningful value for businesses and customers. We are committed to innovation, customer-centricity, and sustainable growth. We are seeking a Digital Growth & Engagement Lead to join our team in Accra. This is an exciting opportunity for a digitally savvy, commercially minded professional who can transform customer insights into impactful digital experiences, campaigns, and growth initiatives. At ENF Technologies, we foster a welcoming and collaborative environment where people are encouraged to share ideas, take ownership, experiment with new approaches, and create measurable impact. Job Summary The Digital Growth & Engagement Lead will drive the company’s digital growth strategy by developing and executing initiatives that increase customer acquisition, engagement, conversion, retention, and overall digital performance. The successful candidate will combine strategic thinking, creativity, technology, customer insights, and data analytics to build meaningful digital experiences and accelerate business growth. You will work closely with marketing, sales, product, technology, and operations teams to identify growth opportunities and deliver digital campaigns that achieve measurable business outcomes. Key Responsibilities Develop and execute digital growth strategies aligned with ENF Technologies’ business objectives. Lead digital customer acquisition, engagement, conversion, and retention initiatives across relevant channels. Develop and manage integrated digital campaigns across social media, email, web, mobile, search, and other appropriate platforms. Identify new digital channels, technologies, partnerships, and opportunities that can accelerate customer and revenue growth. Develop customer journeys that improve awareness, acquisition, onboarding, engagement, and retention. Use customer data and market insights to identify growth opportunities and improve digital experiences. Establish and monitor KPIs for digital campaigns, customer engagement, acquisition, conversion, and retention. Analyze campaign performance, customer behavior, traffic, conversion rates, engagement, and other relevant metrics. Translate data and insights into actionable recommendations that improve digital performance. Continuously test, optimize, and scale campaigns, content, customer journeys, and digital experiences. Work closely with the product and technology teams to improve digital platforms and customer touchpoints. Lead initiatives that increase active users, customer engagement, repeat usage, and customer lifetime value. Develop and maintain a strong digital content and engagement calendar. Collaborate with creative and marketing teams to produce relevant, compelling, and customer-focused digital content. Manage digital communities and customer interactions while maintaining a consistent brand voice. Identify customer pain points and recommend improvements that enhance the overall digital customer experience. Develop strategic partnerships with digital platforms, creators, communities, and other relevant stakeholders. Manage digital growth budgets effectively and maximize return on investment. Stay current with emerging digital trends, technologies, customer behaviors, and growth methodologies. Prepare regular digital growth and performance reports for management. Present insights, results, and recommendations clearly to internal stakeholders and leadership. Champion a culture of experimentation, innovation, continuous learning, and data-driven decision-making. Key Result Areas Performance in this role will be measured against the following key areas: Digital Customer Acquisition Customer Engagement and Retention Digital Revenue and Business Growth Campaign Performance and Conversion Digital Customer Experience User Growth and Activation Digital Channel Performance Customer Lifetime Value Campaign ROI and Budget Efficiency Data-Driven Growth and Optimization Qualifications and Experience Bachelor’s degree in Marketing, Digital Marketing, Business Administration, Communications, Technology, Economics, or a related field. 3–7 years of relevant experience in digital growth, digital marketing, customer engagement, growth marketing, product marketing, business development, or a related role. Demonstrated experience developing and executing successful digital growth and engagement strategies. Strong understanding of digital customer acquisition, conversion, engagement, and retention strategies. Experience working with digital marketing platforms, analytics tools, CRM systems, and customer engagement technologies. Strong knowledge of social media, email marketing, content marketing, search, paid digital advertising, and other digital acquisition channels. Strong analytical skills with the ability to interpret customer and campaign data and turn insights into action. Experience with A/B testing, campaign optimization, conversion rate optimization, and performance tracking. Strong project management skills with the ability to manage multiple initiatives simultaneously. Excellent communication, presentation, collaboration, and stakeholder-management skills. Strong commercial awareness and a clear understanding of customer behavior. Creative and innovative approach to solving customer and business challenges. Ability to work independently, take initiative, and deliver results in a fast-paced environment. High level of professionalism, accountability, integrity, and attention to detail. Experience within a technology, fintech, telecommunications, e-commerce, or digital services environment will be an advantage. What We Offer At ENF Technologies, we believe digital growth starts with great people. We provide a welcoming and collaborative environment where you can bring your ideas to life, work with talented professionals, develop your capabilities, and make a measurable contribution to our growth. If you are passionate about digital innovation, customer engagement, data-driven growth, and creating experiences that customers value, we would love to hear from you. How to Apply Apply online by clicking on the application button. Application Deadline: 26 October 2026